If you own a small business, you probably have a website that you either made yourself, or paid as little as you could for.
What that generally gets you is a site that may function, but was it worth even the small amount of cash you paid for it? What type of ROI are you seeing? How many customers are saying they found you on the web?
I visit sites everyday that I can hardly believe people take credit for. Sites with no title tag, sites with no text, sites with no links, sites with no way to contact the business. When I look at these sites I see the signs that normal business owners miss.
Does the homepage make me want to look deeper? Does the design make me think the company is professional or just a side business. Google research reports that people make a decision about your site in 8 seconds. Does your message hit your visitor in the first 8 seconds?
The world has changed in the past couple of years. People now use the web for normal everyday things while they are out and about. People will pull out their smart-phone and google “pizza” while their kid’s soccer game is finishing up. So, for example, if I live in Holly Springs, NC and run a pizza shop, it would make sense that someplace on my homepage (or at least site) I would have the words “Holly Springs Pizza”. Geo-local search is the wave of the future and all the major players are already gearing up for it, will your business be ready?
If your small business has not optimized your website for better search results, how much traffic and business are you missing?
Try putting your site’s web address through the excellent tool at seo-browser to see how Google, Yahoo, MSN and the other search engines see it, it will probably be a real eye opener.