Have you seen the BBC version of What Not To Wear? Well, I have. It caught my attention as my wife was watching a dvr’d version of it. The women who starred in it are now offering their services for American women.
The show I watched started by introducing the viewer to a divorced woman who is a cheerleading coach. The woman is feeling frumpy and fat because she used to be a size 4 and now shes some number bigger.
They next scene is at her cheerleading gym where Trinny and Susannah explain what they are going to do by making two women who are roughly their shape/size try on their clothes, except swapped – the results are, predictably, the cheerleading moms look awful, but when they put on the clothes that are cut in a more flattering style for them, they look great.
So by now you’re asking, what the hell does this have to do with SEO!
If you’re in charge of SEO, SEM, Social Media, Community Management or Branding at your company, you need to make the same kind of choices. Will this look good on me?
Not every tool or strategy is going to make you look your best.
If you don’t think you can keep up with the demands of Twitter, then don’t start using it. If you are terrified of blogging, that’s ok. Maybe you’re more of a glad-handing in-person kind of guy, that’s fantastic.
My advice to anyone thinking about entering the social space is, “do what feels natural”. If you try to do something that is awkward, that’s how it will be perceived, and you’ll fail. But, and this is a major but, if somone else in your company excels at one of your weak spots, you should empower them. Maybe the receptionist is a Twittering fiend, why not make her the person in charge of monitoring Twitter for the company? Twitter looks good on her.
Just because Facebook makes your ass look huge doesn’t mean Elizabeth in accounting can’t pull it off with style left over.