My friend, and very smart marketer, Karl Sakas asked a fascinating question during a recent Raleigh SEO Meetup, “Is SEO now moving at such a fast pace that normal small business owners should just hire a professional?”
My gut reaction was to shout NO. I believe that anyone who is willing to give up about an hour or two a month can remain up-to-date on what’s happening within search. The reality is that there are still (and probably always will be) a core set of recommendations that will “work” for on-page optimization.
The more I thought about it, the more I realized that Karl makes a good point.
Because I enjoy reading Lisa Barone’s posts about how to make smarter business decisions, watching the latest Matt Cutts video at Google’s Webmaster Channel and even listening to the musings at SEOmoz’s blog I forget that I’m not normal. If you’re selling vacuum cleaner parts or scheduling plumbers on commercial jobs you’re not going to want to spend time doing what I’m doing.
So what’s a small business owner to do?
Like everything else in their world, they have to know enough to not get scammed. If they can’t afford to hire a reputable SEO consultant, they can ask specific questions in the Google Webmaster Central Help Forum where my friend Ashley is now a Bionic Poster.
If the business owner lives where there’s a good SEO Meetup, they can attend that. Not every SEO Meetup is as awesome as ours in Raleigh, but Meetup.com has an entire section dedicated to SEO Meetups!
How do you keep up on the latest SEO trends?