I just got back from a great lunch with some of the smartest people in the Triangle world. It was the prize that we gave away at the April 6th Raleigh Media Leaders event.
We met up at Raleigh’s best Asian restaurant, The Duck and Dumpling. I hadn’t met Brooks Bell (Founder and CEO of Brooks Bell Interactive) or Jesse Lipson (CEO of ShareFile) before so I was happy to make those new connections. I had met Michael Hubbard (CEO of MediaTwo Interactive) before, and always enjoy talking with him about the current social media landscape. The winners of the lunch were Jenni Bruckman who is the Senior Marketing Manager at Coldwell Banker Howard Perry and Walston, Maura McDonald who is a freelance designer running McDezigns and Theresa Spera who is the Director of Programs and Member Services for the Automotive Aftermarket Suppliers Association.
After some really good edamame and handmade sweet potato chips we got into some brief introductions and some questions.
Mailing list questions, how to start, how to refactor and how to get opt-n when you buy a third-party list. What I found really impressive was the insightful questions Brooks asked while trying to get to the root of the problem, the on-the-fly solutions Jesse has used in the past to overcome similar problems and the new metrics Michael suggested as better indicators than just “opens”.
We spent some time talking about the changing face of both real estate and automotive. Theresa shared a great story about traditional snail-mail versus email. It’s important to remember that the best medium is the one that works.
I love the idea of a casual lunch like this as a way to make new connections. The Media Leaders were generous with their expertise and time, the winners were also allowing us to cut into their busy schedules and that’s always appreciated.
All the participants are people who should be on your list of people to know in the Triangle. All of them are on Twitter except Theresa, but she did acknowledge that the peer pressure is getting unbearable, so soon she will relent.
- Michael Hubbard as mediatwo
- Brooks Bell as brooksbell
- Jesse Lipson as ShareFile
- Maura McDonald as MCDezigns
- Jenni Bruckman as jennibruckman