This week there was a online reputation management crisis that hit a local bakery. The online reputation management part of the equation was handled so poorly that now all that exists is the digital tire tracks.
There’s a lot of talk about how the bakery handled their problem poorly and how Twitter and Facebook filled up with comments from people saying they’ll no longer support them. But what about someone who moves here tomorrow, how does today’s blowup transfer?
Here’s how Google answers a query for crumb bakery raleigh tonight:
This means that eventually the “bad press” will overwhelm their other run of the mill search results. Since they have basically gone silent since the shit started hitting the fan, they have allowed others to totally define the entire event, including how they should respond.
I love the advice Lisa Barone gave LeBron James during his reputation management problem.
Here’s my advice. Constantly feed the bear. If you aren’t the one feeding the bear, someone else will feed him for you.
Awesome Alaskan Coastal Brown bear photo by: Alan Vernon.