I had an opportunity to speak on integrating social media into your search and mobile marketing at the Internet Summit this week within the advanced social media track of the pre-conference. My presentation went well, and I think I gave people at least a few nuggets of information to make them smarter.
As I was driving home after the final day of the conference I realized I had missed a golden opportunity. I had failed to do the thing I always mention to people as one of the keys to my successful SEO Meetup – a take away. One of the smartest things that Ashley Berman Hale did when getting the SEO Meetup started was to always print out a handout that people could take with them so that they didn’t have to try to remember all the mumbo-jumbo we had just thrown at them.
The handouts for the SEO Meetup take a couple of hours to put together each month, but they are well worth it. I feel like I should have spent a few hours to put together a kick-ass double-sided one page handout that people could have grabbed after my presentation.
I would have been the only speaker that day to offer such a thing. I would have been able to do a little branding for myself and my company.
Every time I stand up in front of people I like to be just a little bit better than the person who came before me and the one following me. I think a well thought out handout could have given me that nudge.
If you sat in a large conference and a speaker offered a handout, would you bother to walk up front to grab one?
Here’s the slides from my presentation on integrating social media into your search and mobile marketing plans.
Photo by Thos Ballantyne