I spend many hours every day working in the online newspaper world. The print side of the business is in serious decline all over the country, which is putting more pressure on online to make more money.
Since you did such a good job of ignoring banner ads, we made them flash. Still, you ignored them, so we made them interactive with Flash. Still you ignored them, so we made them slide into the area you were trying to read. Still you ignored them. We even made walk on ads where your local car dealer would walk, and talk at you down at the bottom of your browser, still you stood aloof. Well, you have done so at your own peril, because the ad world is preparing a trio of new monsters that will not be ignored.
The New York Times, Wall Street Journal, ESPN and over a dozen more of the Web’s most-trafficked sites that belong to the Online Publishers Association have agreed to run three new ad units that they hope will lure brand advertising dollars.
The new units are:
• The fixed panel, a 336-by-860-pixel banner that is wider than the standard skyscraper and follows users as they scroll down the page.
• The XXL box, a 468-by-648-pixel unit that can expand with video.
• The push-down, a 970-by-418-pixel placement that takes up over half of the page before rolling up.
Yes, you read that last one right, a 970-by-418 takeover ad!
Is this the right way to reach you?
Can anyone tell me about a time you clicked on an online ad and bought something? I would love to hear what types of things can get immediate action like that.