December 7th, 2009 – a date which will live in infamy. The World Wide Web was suddenly and deliberately indexed, in real time, by the robots from the Empire of Google.
So how will Google’s latest update change the rules? I immediately thought of one thing specifically – keyword tweeting.
Since Real Time Search (RTS) means that a LOT of twitter updates will flow, if you’re tweeting professionally, you need to step up your game.
No more tweets like “at @peiwei – I love this stuff”, now you’ll start seeing much more targeted tweets like “I’m at @peiwei for lunch – I love the Pei Wei Spicy Chicken #good #value #hungry”.
Facebook will probably also see a move in that direction, especially on Fan pages.
During the press conference, Amit Singhal, a Google fellow who heads Google’s ranking systems and oversaw the development of the new real-time search system, announced that they would be pulling RTS from a number of sources including:
- Tweets from Twitter
- Content from Google News
- Content from Google Blog Search
- Newly created web pages
- Freshly updated web pages
- FriendFeed update
- Jaiku updates
- Identi.ca updates
- TwitArmy updates
In the future, content from Facebook and MySpace will also be included. One thing I missed, but Danny Sullivan caught was, “Google also noted that it is expanding shortened URLs. You’ll still see the shortened version listed (say if it is from bit.ly or another URL shortener), but then you’ll also see the final destination URL. Content from that destination page is spidered.”
Danny has an awesome post that goes into a lot of the nooks and crannies of RTS, you should take the time to read his post at Search Engine Land.
So what does this mean to content producers? If you were half-assing it up until now, you will now be quarter-assing it, and probably be out of a job soon. If you write crappy headlines, it’s time to stop.
If you are Tweeting with a purpose, take note of what words you’re using.
One side effect of this may be that the automated tools that try to figure out sentiment may have an easier time if people start becoming more aware of how their updates are seen.
How is RTS going to effect your business?