I finally got around to actually looking at what the Inside AdWords blog recently announced, the beta release of Google’s Search-based Keyword Tool.
Lots of helpful information in this new gizmo. This is something every PPC advertiser should take advantage of, and even if you’re not an AdWords advertiser, you can make use of it.
I think the two best features that I noticed so far are:
- It shows the percentage of organic/natural and ppc traffic going to a page.
- It shows bid prices and search volume estimates next to the keywords it suggests
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