I’ve had a credit card through Household Bank for many years. This morning I opened an email from them and saw that they wanted me to log into my account for an important message.
I wondered what it could be? Has my account been compromised? Has my identity been stolen?
So I immediately log into my account…
The message waiting for me wasn’t important to me in any way. It is important to them, just not to me.
I understand that Household Bank wants to stop sending me my statement every month in the old-fashioned way. I understand that it costs them money to do that and that they would save lots of money if they never had to mail anything again. What I don’t understand is why I should care about their cost-cutting measures.
How about this instead, “Hey Phil, if you sign up for email notifications instead of paper mail we’ll lower your interest rate a bit!” See how that suddenly becomes a message that is important to ME?
UPDATE: It just happened again. That message must be on a 3 month rotation… ugh.