Do you have good ideas for blog posts, but no time to write them?
What if you could give a writer the title, some simple instructions and get back a well-written blog post that you could make your own?
That’s where many small businesses are. They have the ideas, but no time to execute. Let me tell you about a service I tried that might make your life easier.
I received an email from Chad Fisher recently. He is one of the founders of a writer’s marketplace called Content Runner. The thing that was interesting to me is that Content Runner has integrated nTopic into their service to help their writers produce a more topically relevant article.
Chad gave me a $30 credit to test out the service, so how could I say no?
Create a Headline
I often find myself pleading with clients to spend more time on their headlines. A headline can account for 30% of a reader’s decision to click on a link. Content Runner’s approach asks me to create the headline of an article first! I love that I am now writing a headline to attract good writers and then attract readers.
If you’re having trouble thinking up a good headline, you can make your way over to the IDEAS tab.
Finally you give the title, instructions and any other details you feel will help you get the best possible article. In this example it’s an “open order” which means any writer can email you and offer their services, but you need to “ok” them.
Finally, review your order and submit it.
When you decide on a writer to handle the job, the finished product comes back to you in whatever time-frame you chose. In my case I have been choosing 2 days and never had a problem. Eventually you get an email letting you know it’s finished and you can go review it.
If you love it just how it is, you just click the accept button and the writer gets paid and you get your article. If you need some revisions you can communicate them through the form.
Editing is Easy
Everyone agrees that it’s easier to edit than to create. That’s where the my next step is. I now have 99% of the work done. At this point I usually work on a better opening and add in some sub-heads, and then it gets a great image and published.
Isn’t this Cheating?
What some call cheating, I call smart. I don’t know many business owners that have two free hours to write a blog post every few days, but most have an extra hundred bucks they can throw at the problem.
I love the idea of giving a talented writer all the tools they need to help me look better. The only difference between using a service like Content Runner and hiring an in-house copywriter is about $30,000/year. I can form a relationship with my favorite writers and always give them the work so that I continue to get high quality work.