A product so boring no one will care

“My product is so boring that I can’t create compelling content around it.”

You don’t have to talk about the concept of content marketing for very long before you run headlong into this statement. It’s usually someone who has been at the same company a long time. Sometimes even the founder.

You’re right. You never should have taken the job of promoting it, because you’re doomed to fail. Give up now and start sending out resumes to apply for jobs listed in your local newspaper.
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That’s Our Policy

We all visit stores sometimes and ask what we think is a simple question yet receive back an unexpected answer. We often follow up with something like, “why is that?”

The worst of all possible answers to hear at this point in the conversation is, “That’s our policy”. That eye-roller barely wins out over the other infuriating phrase known to patrons around the world, “Sorry, there’s nothing I can do.”
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Cheating vs. Looking for an Advantage vs. Business

While reading Mark Schaefers‘s The business case for cheating your way to social media superstardom this morning I noticed something. When we cheat it’s “gaining an advantage”, when others do we say it’s “cheating” or “a scam” and sometimes even “scum”.

MLB 10 The ShowYesterday I read a great post by Owen Good entitled, A-Rod May Not Be in MLB’s Next Video Game, but Virtual PEDs Will. Good draws a brilliant parallel that had never occurred to me before. If you’re playing a video game (like MLB 10) and you pay real money to buy additional skills for your virtual player are you digitally juicing?
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Are You Still on Facebook?

I try to check Facebook at least once a day, usually on my phone and usually just before heading to bed. I “like” a handful of things and call it a day.

I am on Google in some way, shape or form the entire day. GMail, Google search, Google Maps, Google Plus, Google Local Business, Google Reviews, Google Shopping and even answering questions in Google’s Webmaster Forum.

It got me thinking about how Facebook can possibly think it is possible to hold off Google+ as the default social platform in the coming years.

I’ll admit that I am not a power-user on either platform, which probably is like 99.9% of the users. So I decided to ask on each platform if people are active on the other platform. On Google+ I asked if people were using Facebook and on Facebook I asked if people were using Google+.
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