This morning I saw a tweet from the very smart Dean Shaw.
— deanshaw (@deanshaw) March 12, 2012
Since it had been at least 3 days since I had read a “SEO is dead” article, I checked it out. It is written by the CEO of a social media company that says, shockingly, that SEO will lose out to social media!
My favorite line is, “What the searching user gets is now a good picture and quickly realizes that this first item on the search engine may not be the best. Often it is rejected because it shows up first, which makes many buyers suspicious.” Wait, what? I’ve never seen that data anywhere. In fact in the latest Pew Internet & The American Life Search Engine study, it says just the opposite, “91% of search engine users say they always or most of the time find the information they are seeking when they use search engines” and “73% of search engine users say that most or all the information they find as they use search engines is accurate and trustworthy.”
One of the reasons I follow Dean’s twitter stream is because he’s smart and demands proof from the data slingers on the web.
I do think that SEO is evolving, just as it always has. Social media is playing a bigger part in establishing personal authority as well as link sharing. Things are changing so fast that Google tweaked the main search algorithm over 500 times last year. Google is constantly trying to figure out just what you need when you type in the box.
So now I’m wondering, are you using search engines more or less lately? Do you think the first result in search is some kind of manipulated plant? Please let me know in the comments.