How do I get on the first page of Google?

1969 Honda N360In 1970 Honda unleashed the N600 sedan on the American consumer. The car featured front wheel drive and an air-cooled, four stroke, 31 horsepowered two-cylinder engine, which was borrowed from the Honda CB450 motorcycle.

Honda didn’t think the N600 would replace the Chevy Impala, but they had to start somewhere. It’s the same on the web.

Every SEO gets asked the dreaded “how long until I’m number one on Google” a lot. At that point our job becomes one of teacher. Ranking first on Google means that your web page is better than any of the other 40 trillion pages on the web. That’s a pretty high bar right out of the gate.

So you spend a year making your site more responsive, adding better content, optimizing for conversions and building out your community. You still have very little traffic. You start to think you’re doing something wrong. You start asking around and looking at your competitors. Amazon makes it look so easy.

As you start to slog your way through year two you see some progress. You are starting to attract some links, a few people start to leave comments on your blog posts. Now you can feel your expectations start to rise. You feel like something good is right around the corner. Okay, maybe the next corner. Damnit, maybe that next one.

This is where half of the population gives up. This is what Seth Godin refers to as “the dip“. Seth’s main point in that book is knowing when it’s a dip that you have to power through, or something you should quit all together and move on.

I love the graphics that Rand Fiskin uses to illustrate this exact point. It’s the Google Analytics traffic line of his wife’s blog.

Everywhereist traffic

Everywhereist traffic

Everywhereist traffic

I’ve heard it said that it always feels like you’re losing, right before you win. If you still love what you’re doing and it feels right, I implore you to stay on the treadmill a little bit longer. Real success doesn’t come overnight.

I still remember the impact of Chris Brogan’s blog post about overnight success from way back in 2009 and how it made me more determined than ever.

The Weird LinkedIn Request Prejudice

LinkedIn default connection prompt

LinkedIn default connection prompt

I hear a very common refrain from LinkedIn users. “I refuse to connect with people who send me the default LinkedIn connection request!”

I never understood that. I’ve listened to their logic, “If they can’t bother to spend two minutes customizing it, then I can’t be bothered to connect.”
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My Personal Internet Conference

While I was out picking up some yard supplies this morning I entered into a Twitter conversation with my friend who asked if I could recommend anyone to help moderate some of the panels at this year’s Internet Summit.

I need a couple of moderators for panels – do you have anyone you can recommend as being Entertaining, Intelligent, Engaging…?

As I started going through the Rolodex in my head it dawned on me that what I was really doing was giving her a list of people I would want to see moderating a panel. People I feel are entertaining, intelligent and engaging. Then it dawned on me that I don’t enough people how much I enjoy their contributions to the whole online/social/interactive scene here in the Triangle.
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Making it to the Final Four of the @deanshaw 2012 Twitter Madness Tourney

When I first heard about Twitter (early 2008) it was in struggle with Plurk. In fact, I really liked Plurk and the quirky way that you scrolled sideways to see your friends updates. I eventually decided to choose Twitter as my social network of choice. I am a Twitter guy through and through.

2012 @deanshaw Twitter Madness Final FourAs of today I have shared 21,110 public tweets with the world. That works out to roughly 15 tweets a day for the past 4 years – yikes. Buy early this morning I finally got news that it was all worth it.

For some strange reason I was included as a participant in Dean Shaw’s 2012 Twitter Madness Tourney. I was both honored and worried I would be destroyed by the heavy hitters in my bracket.
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