The U.S. jewelry industry is somewhere around a $30 billion market. A big slice of that is rings, which is why I was shocked to see Glen Gabe tweet out this.
I can’t imagine how much money the big national jewelry retailers pour into marketing, but it must be substantial. So how does an Independent Avon Representative based in Trinidad and Tobago win that snippet?
In the winter of 2008 I was on the verge of getting fired from my job as a web developer at McClatchy Digital. The entire newspaper industry had fallen through a hole in the floor and people were being laid off left and right.
Even though I was a low-level web developer, I could see the writing on the wall even if the brain-trust out at the corporate offices in Sacramento was still convinced everything would bounce back in a few months.
If you’re the type of person who feels like you’ve been working hard on your WordPress powered blog, but not getting the results you desire, this is for you.
I wrote up a checklist for a client yesterday and thought it was worth sharing with anyone struggling with a WordPress blog that is underperforming.
As early as possible gather together the teams that will have an impact on the final site launch. That may include project managers, design team, development team, user experience, copywriters, account executives, network administrators and possibly even legal if they need to give their approval.
Write on the whiteboard what the problems the new website will be solving. You are planning the migration for a reason, make sure everyone is aware of those reasons and understands why they are important enough to burn the resources to make all this happen. Knowing that the old site struggled with time-on-site or click-through rates will help the teams focus on making those better on the new site.
Plan the terribly expensive meeting for everyone to sit in one room at one time for no more than 1 hour. In that time everyone needs to offer up their concerns. No one can say “I have no concerns” because if they do, they’re lying.
Write all the hurdles down so the next time you meet with any members of the team you can address their concerns. A site migration is a big deal; you’ll need buy-in from the whole team.
A couple of months ago I started working with a chiropractor in Holly Springs, my home town. They wanted to make sure that they were doing everything they could to appear for people searching for their services.
The local search box showed 4 chiropractors.
Google local results for: Holly Springs Chiropractor
This is the strange story of a handful of small businesses competing in a small town. Holly Springs has a population of about 27,000, so 4 or 5 chiropractors seemed like a lot to me, but I assumed there was enough business for all of them.
One evening I was looking at Anderson Chiropractic Center’s backlinks in Google Webmaster Tools and noticed a new term, a very unexpected term.