100 People in the Triangle You Should Connect With Today

There’s a problem that we all deal with. We want to connect with all the smartest people in our area, but sometimes the smartest and most capable people aren’t very visible to us.

Wicked SmahtA couple weeks ago I met 3 people that I didn’t even know existed and yet they were all amazing. How is that possible?

I decided to ask some of the smartest and best connected people I know who they feel is flying below the radar. We all know people who are amazing, but not well known.

Below is the list – in no particular order, it’s just the order in which people got back to me. I’ve made the list as easy as possible for you to connect with them.

Do you know someone who missing from the list? Let me know in the comments.
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You Installed WordPress, Now What?

If you’re the type of person who feels like you’ve been working hard on your WordPress powered blog, but not getting the results you desire, this is for you.

I wrote up a checklist for a client yesterday and thought it was worth sharing with anyone struggling with a WordPress blog that is underperforming.
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A product so boring no one will care

“My product is so boring that I can’t create compelling content around it.”

You don’t have to talk about the concept of content marketing for very long before you run headlong into this statement. It’s usually someone who has been at the same company a long time. Sometimes even the founder.

You’re right. You never should have taken the job of promoting it, because you’re doomed to fail. Give up now and start sending out resumes to apply for jobs listed in your local newspaper.
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How do I get on the first page of Google?

1969 Honda N360In 1970 Honda unleashed the N600 sedan on the American consumer. The car featured front wheel drive and an air-cooled, four stroke, 31 horsepowered two-cylinder engine, which was borrowed from the Honda CB450 motorcycle.

Honda didn’t think the N600 would replace the Chevy Impala, but they had to start somewhere. It’s the same on the web.

Every SEO gets asked the dreaded “how long until I’m number one on Google” a lot. At that point our job becomes one of teacher. Ranking first on Google means that your web page is better than any of the other 40 trillion pages on the web. That’s a pretty high bar right out of the gate.

So you spend a year making your site more responsive, adding better content, optimizing for conversions and building out your community. You still have very little traffic. You start to think you’re doing something wrong. You start asking around and looking at your competitors. Amazon makes it look so easy.

As you start to slog your way through year two you see some progress. You are starting to attract some links, a few people start to leave comments on your blog posts. Now you can feel your expectations start to rise. You feel like something good is right around the corner. Okay, maybe the next corner. Damnit, maybe that next one.

This is where half of the population gives up. This is what Seth Godin refers to as “the dip“. Seth’s main point in that book is knowing when it’s a dip that you have to power through, or something you should quit all together and move on.

I love the graphics that Rand Fiskin uses to illustrate this exact point. It’s the Google Analytics traffic line of his wife’s blog.

Everywhereist traffic

Everywhereist traffic

Everywhereist traffic

I’ve heard it said that it always feels like you’re losing, right before you win. If you still love what you’re doing and it feels right, I implore you to stay on the treadmill a little bit longer. Real success doesn’t come overnight.

I still remember the impact of Chris Brogan’s blog post about overnight success from way back in 2009 and how it made me more determined than ever.