I have a fear. My fear is that my presentations will suck.
You may suffer from the same fear, but I know I’ve sat through lots of presenters that do not suffer from such a fear. How many times have you sat through a PowerPoint slide show that consisted of 40 slides stuffed with bullet points and bad graphs?
I’m presenting a simple “Social Media for Business” talk. It’s a talk I’ve given before, but the social media landscape moves so fast, you can only hold on to data and stories for about 2 months. I try to stick to a couple of rules when building a new presentation.
- Plan on spending roughly 10 times as long preparing as you will speak.
- Try to stick to Guy Kawasaki‘s 10/20/30 rule.
- Use entertaining photos or graphics to gain and keep people’s attention.
- Ask yourself if people would pay $2,500 to see you present this information, if no, get back to work.
Not every presentation will be a home run, but it doesn’t mean you can’t swing for the fences.