Next Wednesday I’m speaking about search marketing at Food4Thought, an invitation only professional series in Raleigh. I was recruited by Lorana Price CEO & Brand Strategist at Holy Cow Branding after one of the SEO Meetups.
I’m not sure how search savvy all of the members are, but I know that if I try to softball it, everyone loses. My goal is to give the attendees at least 3 memorable things that can go back to their offices with that afternoon and start making positive changes. That’s impossible to do by giving a broad overview.
I have to bring the data. A lot of people already think that SEO is smoke and mirrors so more fluff won’t help.
Think about the conferences and speakers that you’ve liked the most, usually they hit you with facts and data.