- If you want your title tag tags to fully display in the search results at the major engines, try to keep it around 65 characters. Google & Yahoo! both display between 62-68 characters (there appears to be some various depending on both the country of origin of the search and the exact query), and MSN/Live hovers between 65-69.
- To avoid the duplicate content problems that often accompany temporal pagination issues (where content moves down a page and from page to page, as is often seen in lists of articles, multi-page articles and blogs), add a meta robots tag with “noindex, follow” to the paginated pages.
- A link from a PageRank “3” page (according to the Google toolbar) hosted on a very strong, trusted domain can be more valuable than a link from a PageRank “4” page hosted on a weaker domain.
- There is no advantage of putting all of your important keywords in the Meta Keywords tag.
- Google has noted in the past that a maximum of 100 links per page was wise and would insure that all of the links on a page would be crawled.
- Research from several sources, including this eye-tracking research report from MarketingSherpa, indicates that you get more traffic and click-throughs with both the top paid and organic results than either individually.
- Keyword density in text on the page is not a metric used by the major search engines to measure relevance or popularity in their ranking algorithms.
- For search engine rankings & traffic in Google & Yahoo!, it is generally better to have one, large, inclusive site with all the links pointing to that single domain rather than many, small, single topic focused sites with links spread out between them.
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