It’s not always easy to be an SEO. It’s an industry like lawyers and plastic surgeons. There are great ones, but there are so many bad ones that the entire industry has a bad name.
Today I was trying to answer a couple of questions in Google’s Webmaster Central when I saw a thread entitled “Can someone tell me how to qualify to be a Google SEO Qualified company?” I love looking into crazy threads like this because you never know where it’s going to lead you. This on was a guy asking a question because he saw a site that had what he assumed was a valid Google badge for SEO certification.
The part I hate most about this is, not only is IMS Advertising NOT a certified Google certified SEO company – BECAUSE THERE IS NO SUCH THING – but even their 100% faked badge looks like crap!
So I start looking a bit more and I find out that they are also displaying a badge that says they are an AdWords qualified company. Usually when a company is certified and you click on their badge it takes you to the Google certification page, but theirs doesn’t. No big deal I thought, maybe their website person just overlooked linking it.
Ummm, no. The truth is that they are not listed as an AdWords Qualified Company either.
On their Facebook page there’s an update from June 24th that says they “have a client that’s paying for 8 page 1 SEO rankings. ” That alone would be enough to worry me.
You should never have to do this kind of detective work to find out about your new SEO partner. The first thing you find out about your SEO consultant that is a straight up lie, you should walk away. I will admit that there are many shades of gray when it comes to SEO, but the trust you have in your agency or consultant should not be nuanced, it has to be 100% trust.