Why Your Hardest-Working Colleague Isn’t Getting Promoted
And the three status signals that actually decide who moves up
[Continue reading]Building AI-Only Pages in WordPress (and Teaching Bots Where to Look)
For the last week, I’ve been working on a side project: creating a WordPress plugin that generates AI-optimized versions of a page. The goal was simple, give large language models (LLMs) like ChatGPT, Claude, and Perplexity a version of a page that’s … [Continue reading]
Building Internal Links with Screaming Frog Embeddings and Gemini or ChatGPT
I wanted to do more internal linking, but I wanted to focus on the pages that needed it most and link the pages that seemed to make sense. The problem was, it was a big site and I didn't know every page - so I turned to Screaming Frog's easy to set … [Continue reading]
Why Your Website Is Taking Forever To Complete
I get to work with a lot of great clients and developers who have to work together to make the magic happen. There is always a certain amount of strain between what the marketing department needs and where the development team thinks it should fit … [Continue reading]
How Zales, Kay Jewelers and Tiffany & Co. Overthought Ring Sizing
The U.S. jewelry industry is somewhere around a $30 billion market. A big slice of that is rings, which is why I was shocked to see Glen Gabe tweet out this. I bet every ecommerce retailer selling rings is in shock that a *Facebook Note* won this … [Continue reading]
100 People in the Triangle You Should Connect With Today
There's a problem that we all deal with. We want to connect with all the smartest people in our area, but sometimes the smartest and most capable people aren't very visible to us. A couple weeks ago I met 3 people that I didn't even know existed and … [Continue reading]
What I Learned Organizing The Most Successful SEO Meetup in the United States
In the winter of 2008 I was on the verge of getting fired from my job as a web developer at McClatchy Digital. The entire newspaper industry had fallen through a hole in the floor and people were being laid off left and right. Even though I was a … [Continue reading]
How I Shaved 10 Seconds Off Page Load Time
Do you wish your site loaded quicker? We all want our site to load as quick as possible for our users convenience and to keep Googlebot happy. My friend Janet's new site was dead slow when she asked me to take a look. Here's how I spent about a … [Continue reading]
Lean E-Commerce in 2014
Have you been thinking that you should move your business online and start selling globally? Unless you are offering something spectacular or something dirt cheap, you should proceed with caution. … [Continue reading]
You Installed WordPress, Now What?
If you're the type of person who feels like you've been working hard on your WordPress powered blog, but not getting the results you desire, this is for you. I wrote up a checklist for a client yesterday and thought it was worth sharing with anyone … [Continue reading]
A product so boring no one will care
"My product is so boring that I can't create compelling content around it." You don't have to talk about the concept of content marketing for very long before you run headlong into this statement. It's usually someone who has been at the same … [Continue reading]
The Ultimate Website Migration Checklist
Groundwork As early as possible gather together the teams that will have an impact on the final site launch. That may include project managers, design team, development team, user experience, copywriters, account executives, network administrators … [Continue reading]
Producing Content When You Don’t Like To Write
Do you have good ideas for blog posts, but no time to write them? What if you could give a writer the title, some simple instructions and get back a well-written blog post that you could make your own? That's where many small businesses are. They … [Continue reading]
That’s Our Policy
We all visit stores sometimes and ask what we think is a simple question yet receive back an unexpected answer. We often follow up with something like, "why is that?" The worst of all possible answers to hear at this point in the conversation is, … [Continue reading]
Cheating vs. Looking for an Advantage vs. Business
While reading Mark Schaefers's The business case for cheating your way to social media superstardom this morning I noticed something. When we cheat it's "gaining an advantage", when others do we say it's "cheating" or "a scam" and sometimes even … [Continue reading]
Are You Still on Facebook?
I try to check Facebook at least once a day, usually on my phone and usually just before heading to bed. I "like" a handful of things and call it a day. I am on Google in some way, shape or form the entire day. GMail, Google search, Google Maps, … [Continue reading]
Holly Springs Chiropractors, Local Results and Negative SEO
A couple of months ago I started working with a chiropractor in Holly Springs, my home town. They wanted to make sure that they were doing everything they could to appear for people searching for their services. The local search box showed 4 … [Continue reading]
Stop Making Excuses
If there is one thing that drives me crazy it's all the excuses people make up. Maybe I just notice it more now than I used to, but I'm seeing it everywhere, especially from people in their 20's and early 30's. I don't remember if I was the same way, … [Continue reading]
Don’t Keep Your SEO Partner a Secret
I had a long flight out the West Coast this week that gave me some time to think. One thing that popped into my mind is how all of us feel additional pressure when we know someone is watching us. That's why we drive the speed limit when the State … [Continue reading]
What’s Your Role?
Where are you in the org chart? It's a funny question in 21st century America. Why the hell should it matter? Am I valuable? Can I help you? Growing up in Boston I saw the end of the career of John Havilcek. He is commonly thought of as the … [Continue reading]
How do I get on the first page of Google?
In 1970 Honda unleashed the N600 sedan on the American consumer. The car featured front wheel drive and an air-cooled, four stroke, 31 horsepowered two-cylinder engine, which was borrowed from the Honda CB450 motorcycle. Honda didn’t think the … [Continue reading]
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