What I Learned Organizing The Most Successful SEO Meetup in the United States

"Safe is Risky" cartoon | Tom Fishburne: Marketoonist In the winter of 2008 I was on the verge of getting fired from my job as a web developer at McClatchy Digital. The entire newspaper industry had fallen through a hole in the floor and people were being laid off left and right.

Even though I was a low-level web developer, I could see the writing on the wall even if the brain-trust out at the corporate offices in Sacramento was still convinced everything would bounce back in a few months.
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The Ultimate Website Migration Checklist

Groundwork

Ploughing At RoughamAs early as possible gather together the teams that will have an impact on the final site launch. That may include project managers, design team, development team, user experience, copywriters, account executives, network administrators and possibly even legal if they need to give their approval.

Write on the whiteboard what the problems the new website will be solving. You are planning the migration for a reason, make sure everyone is aware of those reasons and understands why they are important enough to burn the resources to make all this happen. Knowing that the old site struggled with time-on-site or click-through rates will help the teams focus on making those better on the new site.

Plan the terribly expensive meeting for everyone to sit in one room at one time for no more than 1 hour. In that time everyone needs to offer up their concerns. No one can say “I have no concerns” because if they do, they’re lying.

Write all the hurdles down so the next time you meet with any members of the team you can address their concerns. A site migration is a big deal; you’ll need buy-in from the whole team.

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Holly Springs Chiropractors, Local Results and Negative SEO

A couple of months ago I started working with a chiropractor in Holly Springs, my home town. They wanted to make sure that they were doing everything they could to appear for people searching for their services.

The local search box showed 4 chiropractors.

Holly Springs Chiropractor search results
Google local results for: Holly Springs Chiropractor

This is the strange story of a handful of small businesses competing in a small town. Holly Springs has a population of about 27,000, so 4 or 5 chiropractors seemed like a lot to me, but I assumed there was enough business for all of them.

One evening I was looking at Anderson Chiropractic Center’s backlinks in Google Webmaster Tools and noticed a new term, a very unexpected term.
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Don’t Keep Your SEO Partner a Secret

I had a long flight out the West Coast this week that gave me some time to think. One thing that popped into my mind is how all of us feel additional pressure when we know someone is watching us. That’s why we drive the speed limit when the State Trooper is behind us on the highway.

Mike King at LinkLove
Mike King at LinkLove London – photo via foliovision.com

In the strange world of SEO, most companies hide the fact that they are involved with an SEO agency. What got me thinking about is was watching my friend Mike King on Twitter. Mike is a constant presence on social media and is connected to a lot of people.

Mike is a well-respected SEO working for a well-respected SEO agency. They have well-respected clients, although they are no doubt under NDA with most if not all of them. Why?
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